# Generating off-season demand through social media

### Generating off-season demand through social media

Digital Campaign, Lead Generation, Social Media

- 517% ROAS
- 37% increase in leads generated
- 14% reduction in cost per lead

### The challenge

Freedom Boat Club (FBC) is a luxury boat share membership club based in Portsmouth. FBC UK wanted to start their first off-season in the UK with a bang, while supplementing ongoing campaigns. Additional challenges included the directives not to mention membership costs and the need to remain consistent with current campaigns and corporate branding.

### The approach

With a tight turnaround and a fixed deadline in the lead up to the start of their traditional off season, we created an intense two-week ‘Blue Friday’ campaign to generate hyper-targeted warm leads & ultimately membership sign ups.

We produced a two-stage paid social campaign targeted to each individual organisation persona/audience, with personalised creative and messaging to targeted locations. We also developed personalised creative assets for organic & paid social media, and supported this activity with organic social posts. At different stages of the campaign, we maximised lead captures with a strategic form.

## The Results

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#### Increased revenue & exposure.

The social media campaign generated a large number of warm leads which could be nurtured into paid members. Resulting in greater awareness of FBC and a high ROAS.

#### Key learnings & future performance.

Following the success of this campaign, we have continued to launch a yearly 'Blue Friday' lead generation campaign. We apply the knowledge gained from previous campaigns to enhance our performance and continue to achieve outstanding outcomes.

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Source: https://dev.h2o-creative.com/case-studies/fbc-social-media-lead-generation/
Publisher: h2o creative (https://dev.h2o-creative.com/)
Description: How h2o creative's two-week 'Blue Friday' paid social campaign for Freedom Boat Club UK achieved a 517% ROAS, 37% more leads and a 14% lower cost per lead.

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